Proven immediacy, unbeatable deliverability: no other medium today offers as much responsiveness as SMS. For prospecting and building customer loyalty, SMS Marketing is the ideal direct marketing tool to integrate into your omnichannel communication strategy. It's worth noting that the read rate for SMS is close to 100%. Ideal for customer communication campaigns, as it is a very personal form of communication, SMS allows you to reach your recipients at any time, wherever they are, and generate immediate action. Sending an SMS guarantees you are using a high-impact promotional medium for targeted and effective communication. Docoon provides an SMS sending solution that easily integrates with your IS, ERP, software, or CRM.
- Deliverability
Almost all French people now own a cell phone, which guarantees SMS messaging maximum deliverability, penetration, and coverage.
- Instantaneity
SMS messages are routed in real time over the operators' network and then read within minutes of receipt (between 1 and 4 minutes according to studies).
- The open & read rate
Since mobile phones are personal devices that are checked several times an hour, every day, text messages have an open and read rate of over 97%, far exceeding that of other media such as email, postal mail, and newspapers (AFMM/Médiamétrie study).
- Responsiveness
The 160-character limit naturally encourages concise, simple, and clear messages. Recipients can quickly understand the message, which optimizes responsiveness and the resulting actions.
- The SMS memorization rate
The content and information of a message received by SMS has a memorization rate of over 60%, far exceeding other media such as email, press, TV, radio, etc. (INSEE figures).
- Recipients' acceptance and consent
While one of the main criticisms levelled at SMS messaging is that it tends to be considered too intrusive by customers and consumers, it appears that, on the contrary, more than 80% of French people say they are interested in receiving "useful/service" SMS messages: delivery, appointments, availability, etc. ; and more than 40% of French people say they are interested in receiving "commercial" SMS messages: invitations, discounts, etc. (AFMM/Médiamétrie study – SMS marketing.)
- Customizing SMS messages
SMS allows you to integrate personalization variables into message content to promote targeted and contextualized communications, which is very important in the age of omnichannel marketing: every contact in the purchasing journey and customer relationship must take context into account. It also allows you to personalize the sender number (maximum 11 alphanumeric characters) to promote the identification of your brand, service, or company.
- Content enrichment: RICH SMS
Advances in smartphone technology now allow web content, graphics, audio, and video to be integrated into SMS messages. These can be accessed with a simple click on a short link that directs the recipient to Internet content or a mobile-friendly e-commerce site. As a result, the content of an SMS marketing message is no longer limited to text alone. Stand out from the crowd!
- Interactivity
SMS now allows for real-time interactivity with recipients, thanks to the management and reception of replies. It is possible to ask the recipient to reply to a message with a free response or keywords that will enable a dialogue to be created and an activity to be set up: competitions, registration, confirmation, validation, voting, etc.
Inserting a short link into the message also allows you to benefit from tracking features usually reserved for the web: number of clicks, reading time, campaign performance, geolocation, etc.
- A wide range of uses
The only limits to how you can use it are your imagination and the needs of your services, whether it's to increase sales, improve customer service, optimize your teams' work, communicate during a crisis, or reduce operating costs.
The possibilities are endless. You can use mobile SMS marketing to: 1) send marketing messages (loyalty program promotions, welcome messages, messages on customer or order anniversaries, special offers and promotions, invitations, generating in-store traffic, satisfaction surveys, etc.), 2) send transactional messages (order tracking, delivery confirmation, appointment confirmation, authentication and fraud prevention, debt collection, etc.), 3) send emergency messages (incident alerts, weather alerts, health alerts, road alerts, etc.).
It is also possible to use SMS to make cash donations and pay bills, such as parking fees.
Would you like to assess how easy it is to integrate SMS into your IT system, ERP, software, or CRM, and obtain more information about use cases and the ROI of SMS messaging? We are committed to responding to you as quickly as possible. Contact our experts.
