Neovacom, a recognized player in the digitization of business processes for real estate, is taking another major step forward by becoming Docoon.immo. This name change, which will be made official in May 2025, marks an important first step in its integration into the Docoon group, a leading French publisher of digital trust services and electronic invoicing. Building on the synergy between the teams and their combined expertise, this new identity is in line with their shared ambitions: to support real estate and construction professionals in the face of digital transformation and electronic invoicing reform. We took this opportunity to meet with Laurent Mezrahi, founder and CEO of Docoon, to discuss the scope of this integration, the background to the merger, and the prospects it offers for all of the group's customers and employees.
Hello Laurent Mezrahi, what does the transition from Neovacom to Docoon.immo mean for you and your teams? What are the ambitions behind this new identity?Laurent MEZRAHI: The integration of Neovacom into the Docoon group, which began in 2024, is now complete with the launch of the new Docoon.immo identity. This new identity reinforces its membership of the group and affirms its unique positioning in the real estate and construction sectors.
How does this name change mark a key milestone in Docoon Group's strategy?L.M.: The integration of Neovacom into the Docoon group represents a key step in our development. It marks a real change of scale, allowing us to draw on the strength of the group to consolidate our expertise and our solutions.
In the current context of widespread adoption of electronic invoicing, this alliance opens up new growth opportunities. By combining the expertise of the Freedz solution in incoming invoicing with Docoon's recognized know-how in outgoing invoicing, we are now able to offer our customers a comprehensive, innovative, and high-value-added offering that includes advanced electronic signature and multi-channel communication solutions.
Can you tell us about the origins of this partnership between Neovacom and Docoon? How did it develop over time?
L.M.: With the electronic invoicing reform initially planned for 2024 fast approaching, we were looking to partner with a company specializing in incoming invoicing to complement our incoming invoicing solution.
We were also looking to gain a foothold in a vertical market. Neovacom ticked all the boxes, as it had developed its Freedz incoming billing solution and enjoyed a leading position in the real estate and social housing market.
Since the announcement of the acquisition of Neovacom in January 2024, what have been the major milestones in the integration of the two entities, and what have been the main challenges to overcome?
L.M.: The first step was a period of observation lasting several months, during which Neovacom continued to operate independently. We then decided to initiate a number of joint technical projects. Next, we pooled our marketing and sales departments, followed by our administrative and technical teams. Finally, we decided to adopt a common information system, which is one of our current projects.
How did you ensure that Neovacom's unique culture and expertise were preserved while promoting synergies with Docoon?
L.M.: Neovacom's culture and DNA are embodied by its founder, Dominique Fenaim, who remains CEO of Docoon.immo and has become a shareholder in the group.
He is therefore the guarantor of continuity and participates at the "group" level in continuous improvement processes. He is therefore involved in the development of the group and the development of Docoon.immo within the group.
How did the integration of the Neovacom teams into the Docoon group go?L.M.: As mentioned, the teams were integrated gradually and by function. I would say that we tried to involve employees as much as possible in the changes so that they could participate in the developments and remain engaged, motivated, and committed.
What concrete actions have been put in place to promote talent and encourage collaboration between different teams?
L.M.: Last month, we redefined the group's values. All employees participated in choosing the values through a vote and in applying them within the company in relation to customers, suppliers, and employees. Our latest seminar on June 18, 2025, marked the finalization and launch of our four values: commitment, efficiency, kindness, and authenticity.
What benefits does this integration bring in terms of innovation and the development of new solutions for your customers? And for those of Docoon.immo?
L.M.: The integration of Neovacom has enabled us to double our workforce and now allows us to benefit from shared and enhanced R&D, enabling us to accelerate development. With Docoon mainly focused on outgoing invoicing and Freedz (Docoon.immo) on incoming invoicing, we have also enriched the functional coverage of our respective services.
Synergies have enabled Docoon to meet the needs of our partner ecosystem (publishers, integrators, and resellers) by developing our white-label PDP solution, and Docoon.immo has been able to meet the specific needs of the real estate vertical with our Freedz solution, which is currently the only Partner Dematerialization Platform (PDP) in France entirely dedicated to the real estate and construction ecosystem.
For Docoon.immo, we are already preparing for the future with significant investments in R&D. In line with the requirements of the electronic invoicing reform planned for 2026, we are also launching and developing our:
- Modules specific to work situations and capital calls
- Automated load distribution solutions
How does this transaction go beyond simple financial acquisition? How do the two companies enrich each other?
L.M.: The top priority for both of our entities was, and still is, to be there for our customers so they can rely on our PDPs to keep their billing flows going.
The electronic invoicing reform in France will take effect in September 2026 for large companies and mid-sized companies, and in September 2027 for microbusinesses and SMEs. It is clear that functional complementarities have enabled us to greatly secure this objective.
Our second priority will be to develop related and additional functionality for our PDP solution and our "real estate" solution, in order to maximize the benefits and satisfaction of our customers over time.
How does this external growth strategy propel Docoon to become a key player in the digitization and electronic invoicing market, particularly in the run-up to the 2026 reform?
L.M.: On Docoon's scale, it is fair to say that this operation was a "structuring" step.
The group now has more than 60 employees, generates revenue of over €15 million, has been ISO 27001 certified, and was one of the first publishers in France to be PDP registered. We are participating in the DGFiP pilot phases and co-chairing the AFNOR commission on PDP interoperability. These are all guarantees of quality and efficiency that have enabled us to retain many of our partners and attract many new ones.
What are your medium-term goals for Docoon and Docoon.immo on the French market?L.M.: As the reform approaches, our goal is to consolidate our position as experts in both the publishing market (white label) and the real estate market.
Our ambition is to concentrate between 5 and 10% of the national volume of French invoices.
Finally, what message would you like to send to your customers and partners as Docoon Group enters this new phase in its history?
L.M.: I would like to reassure them in their decision to entrust us with their data flow. In addition to competitive pricing, we are now able to absorb significant volumes and ensure scalability, as well as provide effective support for deployment and integration.
And for those who are still thinking about it, I urge them to talk to our experts, who will be able to reassure them, support them, and convince them to join the Docoon adventure.
The best is yet to come, and the adventure continues!
Thank you, Laurent Mezrahi, for taking the time to answer our questions!
