For a software vendor or integrator, the shift to electronic invoicing first raises abusiness modelquestion: how can you generate recurring revenue, accelerate your time-to-market, and differentiate your product without having to obtain a PA registration and comply with the entire regulatory framework?White-labelandgray-labelmodels shape your ability to monetize the reform, enhance your roadmap, and manage your risk.
White label / gray label: definition and implications for publishers
Private label: 100% integrated private label under your brand
Withour white-label solution, you can offer an electronic invoicing and e-reporting solution that’s fully integrated into your offering and branded under your name, with a user experience that you control from start to finish. Specifically, PA Docoon Invoice is integrated via API into your ERP or business solution, but the customer sees only your environment.
For your customers: a one-stop shop, a single contract, and a seamless experience. For you: a way to boost customer loyalty and generate recurring revenue, backed by a partner that is already compliant and certified (ISO 27001, NF 461 archiving, etc.).
White-label: A visible and open partnership
Asa white-label partner, you retain control over your product, but you choose to clearly highlight your partnership with Docoon as an Approved Platform. Your customers know that you’re working with a state-registered entity, which enhances the credibility of your offering without requiring you to become an Approved Platform yourself.
The UX remains integrated into your software, but the approach is straightforward: you’re the business expert, and Docoon is the compliance expert. This model combines shared responsibility, streamlined support, and cost-effective flexibility, and serves as a testing ground for gauging market response and adjusting your model based on actual usage.
UX, support, liability, pricing
UX: One-stop shop or reassuring co-branding
With white-labeling, users remain within your interface, workflows, and screens: Docoon operates behind the scenes. This is ideal if you want to reinforce your positioning as a “full-service” provider and maximize the perceived value of your product
As a white-label solution, the user experience remains seamless, but the co-branding is clearly visible (Docoon is mentioned on screens, in documentation, and in project communications), which reassures clients by showing that you rely on a recognized Certified Platform.
Support and responsibility: bearing the burden alone or sharing it
With a white-label solution, you becomethe sole point of contact: first-level support, communication, and education about the reform—everything goes through you, with Docoon providing back-office support. This centralization strengthens customer loyalty, but also puts you in a more exposed position in the event of an incident or misunderstanding regarding the reform
With a white-label solution, support and responsibility are shared more effectively: you maintain the commercial and business relationship, while Docoon can serve as a point of contact for regulatory and technical matters. Perceived responsibility is shared, which reduces the reputational risk for your brand
Pricing: Margins, Transparency, and Business Model
- With a white-label solution, you purchase and resell the service under your own brand, with your ownpackagingand profit margins. This is ideal if you handle large volumes and are looking to offer a strong, distinctive service.
- As a white-label provider, you can prioritize transparency: co-billing, separate pricing tiers, and customizable bundles tailored to each customer. This makes it easier for you to adjust your prices to reflect market realities (small businesses, SMEs, mid-sized companies, and indirect channels).
In both cases, Docoon Invoice integrates via API, with pricing designed for the software publisher and integrator market (volume discounts, different pricing tiers, and scalability).
⏩Are you a software publisher or integrator? Speed up your product roadmap and ensure the reliability of your projects with easy-to-integrate technology building blocks: Request a demo.
What are the benefits for a publisher using Docoon as a white-label or gray-label service?
Docoon's white-label solution: flexibility, transparency, and risk sharing
Thegray brandemphasizes positive transparency: by displaying that you work with Docoon, an Approved Platform, you strengthen your credibility while keeping your role as a publisher at the center of the relationship. In the event of an incident or regulatory changes, the client knows that a specialized partner is involved, which reduces the pressure on your teams.
Agile support and business model
As a white-label provider, you don’t need to set up a dedicated customer service team focused solely on electronic invoicing: certain inquiries can be referred to Docoon, particularly those involving complex regulatory or technical issues. When it comes to pricing, you can opt for a granular approach (co-billing, breaking down costs between Docoon and integration services, etc.) to maintain your margins while keeping things transparent for your customers.
Docoon White Label: Capturing Value from Start to Finish
With white-label solutions, you fully leverage your brand image: to your customers, it’syourelectronic invoicing solution. You control the messaging, the user experience, and the sales cycle, and you offer a one-stop shop for the entire order-to-cash cycle
The Docoon API (REST/GraphQL) allows you to integrate not only Docoon Invoice but also Docoon.sign, the Docoon Group’s electronic signature solution, using a multi-tenant model designed for a network of resellers. This enables you to turn regulatory changes into a product differentiator without having to develop the most complex regulatory and technical components yourself
ROI and product differentiation
Integrating Docoon Invoice as a white-label solution allows you to:
- To secure yourrecurring revenueand reduce customer churn.
- To tap into new market segments (micro-businesses and SMEs, underserved sectors) with a solution ready for the reform.
- To offer premium options (qualified signature, legally binding archiving, international via PEPPOL) without having to develop these components yourself.
🚀 Don’t just sit back and accept the changes—turn them into a driver of product growth today, with a much faster time-to-market than in-house application development!
WHITE PAPER
Docoon Invoice: the approved white label/gray label electronic invoicing platform for publishers.
The guide to integrating a white-label or gray-label Approved Platform into your tools.
Summary: White Label vs. Gray Label (Docoon)
To help you organize your thoughts, Docoon provides a comparison chart that summarizes the key differences between the two. This chart helps you align your choices with your product strategy, positioning, and recurring revenue goals.
Criterion | Private Label (100% owned by Docoon PA) | Grise Brand (Docoon PA visible partner) |
Visibility of the PA | Branded: The customer sees only your brand. | Visible: The customer knows that you work with Docoon, an Approved Platform. |
Image & branding | Maximize the impact of your image. | Shared credibility: your expertise + Docoon’s credibility. |
Perceived responsibility | In the customer's eyes, you are solely responsible. | Shared responsibility: You manage usage; Docoon handles compliance. |
Support & Customer Service | Centralized support at your location. | Shared support: business-related support provided by your team; technical/regulatory support may be provided by Docoon. |
Business model | Buying and reselling, with margin risk due to fluctuating volumes. | A more flexible model: co-billing, cost transparency, and customization based on customer profiles. |
Time & Resources | Saves time on the technical side, but you still need to obtain a PA registration. | Saves time and reduces administrative burden (no PA registration required). |
Customer relations | Maximum loyalty, maximum workload. | A balanced partnership: you remain the subject-matter expert, while Docoon ensures compliance. |
Scalability | Tight integration, which is more difficult to adjust. | Gradual rollout, ideal for testing before potentially switching to the live version. |
The 5 key points to remember
White-labelandgray-label solutionsare not just branding options: they are two distinct strategies for managing UX, support, accountability, and pricing for a software-as-a-service (SaaS) platform like Docoon Invoice.
- With a white-label solution, you offer aone-stop shop under your own brand—ideal for strengthening customer relationships and building a highly differentiated offering—but with a greater commitment to support and brand image.
- With a white-label brand, you prioritize flexibility: shared credibility with Docoon, reduced reputational risks, a scalable business model, and a gradual ramp-up.
- With both models, integrating Docoon Invoice eliminates the need to develop your own ERP system, while allowing you to maintain control over your product roadmap and the features you incorporate into your software.
- The right choice depends on your strategy: absorb the PA and maximize the value delivered (white label), or opt for a visible, agile, and flexible partnership (gray label).
- The right choice depends on your strategy: absorb the PA and maximize the value delivered (white label), or opt for a visible, agile, and flexible partnership (gray label).
FAQ – White Label vs. Gray Label: 5 Questions from Publishers
1/White label vs. gray label: What’s the difference? White label involves integrating the Docoon PA under your own brand, without displaying Docoon. A gray-label partnership acknowledges the partnership; the customer knows that you work with the Docoon Approved Platform.
2/What is the difference in UX between white-label and gray-label solutions?
With white-label, the UX is fully aligned with your product (screens, user flow, messages), with Docoon in the back office. With gray-label, the UX remains integrated but may display Docoon co-branding, which simplifies communication about the reform and reassures your customers.
3/How do support and responsibility vary depending on the model chosen?
White label: You are the sole point of contact, which builds loyalty but leaves you more exposed in the event of a problem. Gray label: Support and responsibility are shared between you (business/usage) and Docoon (compliance/platform), which reduces the pressure on your teams.
4/Which model offers the best value in terms of pricing and ROI?
The white-label model is a good fit if you’re targeting high volume and a high-value bundled offering, with a buy-and-resell approach. The gray-label model is often more flexible at the outset: it allows for co-billing, cost transparency, and fine-tuning by segment (small businesses, mid-sized companies, landlords, etc.).
5/How does Docoon position itself for software publishers and integrators?
Docoon offers both models, based on the same technical foundation (Docoon Invoice, Docoon.sign, REST/GraphQL API, legally compliant archiving) and dedicated support (scoping, integration, support, marketing). You choose the model that fits your strategy, your maturity level, and your market, without having to reinvent the invoicing process.
Ready to incorporate Docoon into your product roadmap ? Schedule a strategic consultation with Docoon experts : personalized integration roadmap, ROI simulation, API integration with Docoon Invoice + Docoon.sign.
