Proven immediacy, unbeatable deliverability: no other medium today offers such responsiveness.
Modern, personal, and with a read rate close to100%,SMS allows youto reach your recipients at any time, wherever they are, and generate immediate action.
Regardless of the application and type of message, SMS adapts to all communication needs.
Sending an SMS is a guaranteed high-impact medium for targeted and effective communication.
1 Deliverability
Almost all French people now own a mobile phone, which guarantees SMS messaging maximum deliverability, penetration, and coverage.
2 Instantaneity
SMS messages are routed in real time over the operators' network and then read within minutes of receipt (between 1 and 4 minutes according to studies).
3 Open & read rate
Since mobile phones are personal devices that are checked several times an hour, every day, text messages have an open and read rateof over 97%, far exceeding that of other media such as email, postal mail, and newspapers (AFMM/Médiamétrie study).
4 Responsiveness
The160-characterlimit naturally encourages concise, simple, and clear messages. Recipients can quickly understand the message, which optimizes responsiveness and the resulting actions.
5 The SMS memorization rate
The content and information of a message received by SMS has a memorization rate of over 60%, far exceeding other media such as email, press, TV, radio, etc. (INSEE figures).
6 Acceptance and consent of recipients
While one of the main criticisms levelled at SMS messaging is that it tends to be considered too intrusive by customers and consumers, it appears that, on the contrary, more than80%of French people say they are interested in receiving "useful/service" SMS messages: delivery, appointments, availability, etc.; and thatmore than 40%of French people say they are interested in receiving "commercial" SMS messages: invitations, discounts, etc. (AFMM/Médiamétrie study – SMS marketing).
7 Customization
SMS allows you to integrate personalization variables into message content to promote targeted and contextualized communications. It also allows you to customize the sender number (maximum 11 alphanumeric characters) to promote the identification of your brand, service, or company.
8 Content enrichment: RICH SMS
The development of smartphones makes it possible to integrate web, graphic, audio, or video elements into SMS content, accessible with a simple click on a short link that directs the recipient to Internet content or a mobile-accessible merchant site. As a result, the possibilities for enriching content are no longer limited by the "text" nature of the message.
9 Interactivity
SMS now allows for real-time interactivity with recipients thanks to the management and reception of replies. It is possible to ask the recipient to reply to a message with a free reply or keywords that will enable a dialogue to be created: games & contests, registration, confirmation, validation, voting, etc.
Inserting a short link into the message also allows you to benefit from tracking features usually reserved for the web: number of clicks, reading time, campaign performance, geolocation, etc.
10 The scope of applications
The examples of use are limited only by your imagination and the needs associated with your services, whether it's to increase your sales, improve your customer service, optimize your teams' work, communicate in times of crisis, or reduce your operating costs.
However, marketing applications (loyalty program management, welcome messages, messages on customer or order anniversaries, special offers and promotions, invitations, in-store traffic generation, satisfaction surveys, ), transactional applications (order tracking, delivery confirmation, appointment confirmation, authentication and fraud prevention, debt collection, etc.), and alerts (incident alerts, weather alerts, health alerts, road alerts, etc.).
We would add the recent possibility of making donations, paying bills, and paying for parking via text message.
These factors, combined with the digitization of the economy, have made SMS a rapidly growing medium worldwide, across all industries (IDC Report Cloud Communications 2014-2018).
If you would like to evaluate how easy it is to integrate SMS into your IT system, ERP, software, or CRM, and obtain more information about use cases and the ROI of SMS messaging, we are committed to responding to you as soon as possible.
