Already a customer of the Docoon group through the Freedz platform, used for the digitization and electronic management of its supplier invoices, Domofrance is continuing its digital transformation by adopting the Docoon messaging solution. A major player in social housing in Nouvelle-Aquitaine, the public housing company manages more than 42,000 homes and pursues a policy of constant innovation to simplify the daily lives of its tenants.
On this topic, read: Domofrance – Implementing a large-scale paperless management solution for incoming supplier invoices
A need for more fluid and effective communication
Before choosing the Docoon messaging solution, the Domofrance teams already had a digital communication tool, but it quickly showed its limitations. In particular, creating email campaigns was complex and unintuitive, especially when it came to formatting messages and designing custom templates. However, to attract attention and be read to the end, an email must have a consistent and well-designed layout.
The result: limited time savings and growing frustration among users, especially since the solution did not provide statistics after campaigns were sent—it was impossible to know whether an email had been opened, received, or lost in spam.
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In a context where communication with tenants is essential, these obstacles became problematic. Domofrance's campaigns concern practical and important information : reminders for unpaid bills, technical interventions, scheduled water or electricity cuts, local or institutional news. All of these messages require clarity, reliability, and responsiveness.
Today, landlords can no longer simply manage their real estate portfolios by communicating exclusively at general meetings...
An intuitive and powerful platform
It was this quest for efficiency and simplicity that led Domofrance to choose the Docoon messaging solution.
✔️ The modern and intuitive interface allows users to send emails, text messages, and WhatsApp messages from a single space, while easily integrating tenant information (last name, first name, address, contact details, building, etc.). Customers particularly appreciated the ease with which they could import all their "tenant" data, including last names, first names, email addresses, addresses, phone numbers, etc.
✔️Teams can segment their campaigns in just a few clicks: target a specific building, group of homes, or geographic area, and personalize each message with the recipient's data.
✔️Communication templates can be saved, reused, and adapted as needed, making work easier for employees. The templates offer a wide range of choices with high-quality graphics.
✔️Data processingand hosting are carried out entirely on platforms certified in France to ISO 9001 & 27001 standards.
Local support
The success of the project also depends on the support of the Docoon teams
At Domofrance's request, face-to-face training was organized in Bordeaux at the company's headquarters to facilitate the tool's implementation. An approach based on proximity and listening enabled rapid adoption of the solution. Less than a year after deployment, Domofrance had already used up its entire planned volume, a sign of intensive use and genuine satisfaction.
Another strong point: the platform provides detailed statistics for each campaign. Opens, delivery failures, incorrect addresses, read rates... these are all indicators that enable Domofrance to continuously adjust its communication strategy.
The continuity of a relationship based on trust
This new project is a continuation of the strong relationship between Domofrance and the Docoon group. Freedz customer 1 for several years, Domofrance had already come to appreciate the quality of service and reliability of deployments. According to Vincent Cailheton, Accounting and Tax Director at the landlord: "(...) Domofrance chose Freedz because of its flexibility, its ease of integration with other tools, particularly our IKOS ERP, and its adaptability to different invoice formats (PDF, EDI, etc.). "
It was therefore a natural step for Domofrance to turn to Docoon Messaging to enhance its internal and external communication tools.
A cross-functional offering designed to boost landlords' performance
By choosing the Docoon messaging platform, Domofrance perfectly illustrates the strength of the Docoon group: offering complementary and interconnected solutions—from electronic invoice management to multi-channel communication.
A comprehensive approach that enables social landlords and real estate players to gain agility, efficiency, and service quality, while relying on a single, trusted partner.
FAQ: Why choose the Docoon messaging platform?
- What are the main reasons for using a multi-channel messaging solution such as Docoon?
The Docoon platform allows you to integrate native multi-channel communication (email, SMS, voice message, fax, push notifications, etc.) in order to digitize part of your customer or user relationship.
This makes it possible to send transactional messages—confirmations, notifications, appointments, authentications—but also to manage bulk mailing campaigns (newsletters, promotions, alerts) in a single tool.
In short: we gain consistency, ease of use, and efficiency in the dissemination of messages.
- How does Docoon simplify the management and orchestration of communication campaigns?
The solution offers high distribution capacity, 24/7 access, and a secure web portal for managing shipments.
It also allows for content personalization, recipient segmentation, exchange scripting, and complete traceability (opening statistics, unsubscriber management, etc.).
In summary: the tool allows you to manage campaigns like a real marketing system, with simple and autonomous control.
- How does Docoon guarantee the reliability, deliverability, and compliance of mailings?
Docoon offers a hosting solution that is 100% certified (ISO 9001 & 27001) and features redundant infrastructure monitored 24/7.
In terms of deliverability, the platform manages ISPs and mobile operators and ensures that messages are delivered on the most demanding channels.
Finally, GDPR compliance is taken into account—which is particularly important when handling personal data and interacting via text message or email.
- What types of organizations or needs does the Docoon messaging platform primarily address?
Docoon targets companies, software publishers, start-ups, and any player wishing to digitize customer or user relations via transactional messages or campaigns.
It is also suited to ongoing or event-based communication needs: reminders, alerts, newsletters, promotions, invitations, etc.
In short, it is suitable for both operational uses (notifications, transactions) and marketing uses (campaigns, engagement) —making it particularly relevant for organizations of all sizes.
- If, like Domofrance, you want to streamline your communication and strengthen ties with your customers, partners, or tenants, discover the full potential of the Docoon messaging platform. 👉 Contact our experts to request a demo
- Already using Docoon Group's digitization solutions?
Take the next step: integrate messaging into your ecosystem to connect your data, automate your mailings, and offer a seamless experience to your recipients.
👉 Discover the many benefits of the Docoon multi-channel communication platform.
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(1) Docoon.immo, part of the Docoon Group, powers Freedz, the only approved platform for real estate and construction.
