Campaign management
Thanks to MULTI-CANAL, the Docoon platform delivers a satisfying, consistent customer experience across all channels and contact points, by selecting the most relevant media for each communication action, depending on the message and the target.
It boasts a large distribution capacity and is accessible 24/7 via secure web access.
Presentation
Campaign management plays a key role in the implementation of marketing and customer engagement strategies. It implies the use of a solution that enables the rapid distribution of advertising and messages, whether for promotions, newsletters, invitations, etc.
Faced with the multiplicity of channels, companies need to adopt a MULTI-CHANNEL approach to orchestrating message delivery, in order to generate coherent, effective communication to deliver the right message, at the right time, on the right channel.
Campaign management features
Features
The Docoon platform allows you to multiply your points of contact to maximize the impact of your communication and customer relations:
- MULTI-CHANNEL broadcasting: 6 channels available
- Integration of customization variables
- High distribution capacity for bulk and single shipments
- Orchestrating and scripting conversations
- Interactivity: Response management, unsubscribe management
- Advanced content personalization
- Reliable data feedback and traceability & exhaustive statistics
- Provision of a portal for viewing all broadcasts and statistics
- Optimize the number of recipients reached
- International coverage: connectivity to international operators
- Administrator management with multiple authorization levels to guarantee consistency of "group" communication
- 100% processing and hosting on ISO 9001 & 27001-certified platforms in France
Benefits
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Autonomy
You pilot, personalize and program your campaigns independently from your secure access. -
Rapid deployment, available 24/7 via Saas
Optimized cost efficiency, pay-per-use, adaptable to changing business needs -
Simplicity
Simple, intuitive interfaces for all your messages.
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RGPD & legal compliance
Compliance with requirements relating to values and respect for the protection of personal data. -
Additional offers
Certified messages, archiving, time-stamping, desktop publishing, electronic invoicing, electronic signatures...
Discover our
API documentation
Ready to use and designed for performance and scalability, our API is compatible with common programming languages: SOAP / REST / GraphQL protocol APIs
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Discover our certified messaging services and the simplicity of our platform
presentation
Why Docoon?
A unique MULTI-CANAL solution
The Docoon platform enables you to deliver all your messages on more than 6 media, offering a simple, fluid experience for your communications teams.
Maximum deliverability
Managing ISPs, mobile and telecom operators, etc. To meet the most demanding applications and requirements, Docoon is committed to ensuring the delivery of all your messages, while maximizing deliverability.
Scalability
Management and adaptability of on-demand distribution capacities, and regular integration of new channels
Documentation
Our API benefits from online documentation that our teams regularly update, and compatibility with the most common programming languages (PHP, Java, ASP, C++, Rubi, WINDEV, etc.).
A "quality of service" DNA
Quality of service at the heart of all our processes (SLA, PQS, PCA, GTR): redundant infrastructure monitored 24/7 and 365 days/year to ensure the delivery of all your messages and benefit from availability of over 99.9%.
Customer support
Available 24/7, a team of experts and project managers to support you in integrating and deploying our services
Expertise
Docoon expertise
OMNICHANNEL, CROSSCHANNEL, MULTICHANNEL ...
With the advent of multiple digital channels, the term MULTICANAL was coined. The original idea was to be able to communicate across different channels, usually with a multitude of independent solutions organized in silos.
Customers were not recognized as they moved from one channel to another, and the consistency of the offers they received was not guaranteed.
The need for homogeneous, coherent communication between different channels has given rise to the notion of CROSSCANAL, i.e. the ability to "trace" a customer's journey and interactions through the various contact points offered by the company: web, telephone, mobile, social networks, EMAIL, SMS, etc., so as to be able to deliver a message at the right time on the right channel.
The acceleration of digital transformation, combined with the strong development of mobility, has added the notions of personalization, contextualization and instantaneousness, giving rise to the notion of OMNICANAL.
Setting up MULTICANAL communication :
Multi-channel marketing meets a number of challenges: acquiring and retaining your audience, maintaining customer proximity, generating traffic online and in physical outlets, generating leads and conversions...
Now a must for companies, it aims to diversify communication channels and multiply contact points to address the target audience of each campaign.
It involves using these different channels to interact in an integrated and coherent way, delivering relevant information in real time on the most appropriate channel.
For example, a brand with a merchant site and physical points of sale could use :
- E-MAIL marketing: E-MAIL can be used for loyalty, drive-to-web traffic and conversion purposes.
- SMS marketing: SMS is an effective channel for encouraging recipients to visit a physical point of sale "drive to store" by sending promotions on special occasions such as a customer's birthday, in-store private sales...